Let’s face it: misinformation is out there and continuously spreading. Our team at the University of Massachusetts, Amherst, created The THiNK Campaign to teach individuals the skills they need to combat the potentially violent effects of misinformation and help bring the truth to light. We believe in everyone learning and making decisions for themselves, so our curriculum teaches critical thinking skills and activities designed to foster an open-minded way of thinking. By collaborating with schools, government entities, private agencies (and you!), we can work together to promote widespread healthy practices and respectful attitudes. 

THiNK stands for "Talk, Hear, Infer, Note, Know" because we believe that knowledge is empowerment. By Talking in an academic discussion, Hearing what alternative points of view present, learning to Infer after reviewing evidence, Noting key points, and then Knowing final information, everyone can safely engage with information sources and spreading the latest word. 



Our team at UMass is part of a Marketing 498b Advertising Practicum course taking place this semester virtually. We are participating in the Invent to Prevent competition sponsored by Edventure Partners in partnership with the Department of Homeland Security and the Office for Targeted Violence and Terrorism Prevention. Want to know more about these organizations? Click the buttons below!

After several rounds of brainstorming, our team decided to focus on the dangers of misinformation. We also decided on spreading our message to the at-risk youth population because our data has found that individuals in that age group are a frequent target for not only misinformation campaigns, but for white supremacy campaigns as well. We recognize the potential dangers such groups present today, so our efforts are intended to provide the tools needed to take back control of what we learn.



Above: The THiNK Campaign Creators at UMass, Amherst